i do good
design…
Graphic & production designer · brand, web & email systems · Fredericksburg, VA
thanks for stopping by!
My name is April Zammas and I’m a graphic & production designer with 20+ years across brand, marketing, web, and email, plus a slightly unfair advantage: four years as a Senior Software Engineer at Capital One. I bridge creative execution and technical systems, and I’m a detail-oriented, fast yet efficient team player with a long history of thriving under pressure and easing that pressure with a good joke or two.
Ask anyone what I do and they’ll often say I “make things pretty” or “make things work correctly.” That’s me in a nutshell. Branding and content management are my passion. Print is where my career began, but I’m equally invested in digital: web interface, email at scale, social, content management systems, and e-commerce product setup. Most recently I’ve been designing for big-box home improvement retailers.
I teach myself complex tools, build repeatable systems, and train others to use them. I also work with AI daily (Figma, Lovable, ChatGPT, Claude, Adobe Firefly) to design, prototype, and ship faster without sacrificing craft.
Feel free to drop me a line or download my resume (PDF).
portfolio
Recent email-systems, retail brand-guideline, and web work is available to walk through on request.
experience
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Graphic / Production Designer, Marketing / Installation Made Easy, Inc. (IME)
- In-house subject matter expert for Salesforce and SendGrid email; owns how marketing builds, maps, and deploys email at scale across multiple retailers and business units.
- Implemented a new SendGrid marketing email program and established a new Salesforce business unit for Lowe’s, including sender authentication with IT and deliverability teams.
- Developed brand guidelines for Lowe’s, BJ’s, IME, RONA Home Services, and Confident Remodels; designed and launched new sites for Confident Remodels and BJ’s.
- Created reusable templates, email matrices, and developer documentation that cut manual effort and reliance on outside consultants.
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Graphic Designer, Marketing / Zamma Corporation
Concept, design, and production of branding, social media, sales catalogs, product guides, displays, and web content. Maintained brand guidelines and asset libraries; managed Amazon Seller Central and Meta Ads creative. (Freelance via Creative Circle, 11.2018 to 04.2020.)
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Co-owner, Marketing / Katora LLC
Plant-based café on campus at the University of Mary Washington and in downtown Fredericksburg. Led marketing, branding, recruitment, and operations, including inventory and supply chain oversight.
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Senior Software Engineer / Capital One
Designed, coded, tested, and deployed features for scalable products using CI/CD best practices in agile teams.
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Technical Website Coordinator / InfoComm International (now AVIXA)
Developed and maintained association and show websites and CMS platforms; implemented social media marketing and site analytics.
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Freelance Designer / Stem Creative
Branding, print, and web design for clients in education, entertainment, finance, government, medical, real estate, manufacturing, and technology.
Earlier: Creative Services Manager, USA Development Services (2006–2007) · Director of Creative Services, Clarion Management Resources (2004–2006)
education
The Art Institute of Washington
Associate in Arts, Multimedia & Web Design
Graduated with Honors
skills
- Design
- Figma, Adobe Creative Cloud, Adobe Firefly, Adobe Stock, Canva, brand systems, typography, UI & responsive design, wireframing
- AI tools
- ChatGPT, Claude, Lovable, Adobe Firefly
- Web & email
- Salesforce, SendGrid, Webflow, Umbraco, WordPress, Drupal, HTML, CSS, JavaScript, GitHub, Akamai
- Marketing
- Meta Ads Manager, Google Analytics, Constant Contact, Amazon Seller Central
- Collaboration
- Asana, Jira, Confluence, Basecamp, Slack, Google Workspace, Microsoft Office
let’s make something
Fredericksburg, Virginia · working remotely